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Melissa Craig

CREATING VALUE IN THE FINTECH ECOSYSTEM

 

FINTECH ECOSYSTEM: CIRCLE OF LIFE

Ecosystems work best when all the components are strong.

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HOW IT WORKS

Everyone in the fintech ecosystem does their part.

 

WHAT DOES EACH PART OF THE ECOSYSTEM DO TO CREATE VALUE?

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COMPANIES &
BANKS

They Buy It – and:

  • Fuel Development with Their Revenue

  • Now Do More with Less Cost

  • Maybe Pay a Dividend with Earnings

  • Invest in Startups

  • Do Pilots with Startups

  • Sponsor Accelerators

  • Provide Industry Know-How

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FOUNDERS & OPERATORS

They Create It – and:

  • Provide Great Solutions to Users

  • Challenge the Status Quo

  • Expand and Hire People

  • Create Value for Shareholders

  • Improve the Customer's Bottom Line

  • Also, Create Benefits for Coffee Shops and Rental Agents

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INVESTORS
 

They Feed It – and:

  • Fund Start-Ups

  • Fund Accelerators

  • Provide Guidance

  • Create Value When Portfolio Companies Grow

  • Create Value for Partners when Fund Grows

  • Reinvest Profits into New Funds and Companies

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ACCELERATORS
 

They Purchase It – and:

  • Create a Safe Playground

  • Make Introductions

  • Provide Office Space and Working Capital

  • Provide Counseling and Guidance

  • Get Funding from Corporate Venture Groups Who Get the First Look at New Technology

  • Get Funding from Banks Who Host Early Pilots

  • Get Funding from Investors

  • Get Early Equity in Promising Startups

 
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FINTECH IS
FINANCIAL TECHNOLOGY

Fintech uses software to provide financial services.

 

B2B FINTECH IS OFTEN BROKEN INTO THESE FOUR SECTORS

Under each sector are the areas that Melissa Craig has experience with:

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PAYMENTS &

TRANSFERS

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CAPITAL MARKETS & TRADING ECOSYSTEM

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CREDIT &
LENDING

 

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FINANCIAL SERVICES BANKING SYSTEMS INSURANCE

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MELISSA CRAIG

Brings all the elements together so everyone can do their part. What will your part be?

 
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IF YOU'RE A COMPANY OR BANK, MELISSA...

Identifies financial technology and services that deliver transformational efficiency gains to your organization.  Some examples are:

  • Portfolio management platforms for VC and PE funds (PortCo Financial Data and Fund Performance)

  • Core Banking Solutions

  • B2B E-Payment Platforms

  • Blockchain Solutions for Banks and Corporates

  • Cloud-Based and SaaS Solutions for Exchanges and Broker-Dealers

  • Trading solutions

 

​Each one of these solutions delivers similar or better results for a lower monthly spend.  Your savings fall to the bottom line.

 
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IF YOU'RE A FOUNDER OR AN OPERATOR, MELISSA...

Helps the entire team be more productive so they can focus on product and market.

  • Take ownership in P&L management, finance, and accounting; legal; correspondence; investor reporting. Contributor in operations; HR; management; sales.

  • Do what needs to be done proactively—the sense of urgency to deliver results.

  • Grow top-line and increase EBITDA via pricing analysis, sales force effectiveness, M&A, geographic expansion.

  • Operating rhythm and performance metrics

  • Get into turnaround mode when performance stalls

 
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IF YOU'RE AN INVESTOR, MELISSA...

Adds Value for VCs + PE in Two Key Ways:

1.  Operating Partner – experienced at parachuting in to work with management teams to create and/or preserve value. Start-ups, early growth, turnarounds, and distress.

  • Available to travel weekly

  • Areas of expertise: B2B financial technology and financial services (FinTech); infrastructure (software, hardware, network, and data centers); information and communication technology

  • Execute the road map for portfolio company growth; get into turnaround mode when performance stalls

  • BS Accounting and Corporate Finance, Summa Cum Laude; MS Accountancy; Turnaround Management Association

2.  Implement industry-leading Portfolio Management Platforms to reduce monitoring expense, gain more insight from current spending, and ensure compliance

  • Liaise with platform vendor, fund management, and port co-management to deliver transformational efficiency gains

 
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IF YOU'RE AN ACCELERATOR, MELISSA...

Brings elements of the FinTech Ecosystem together:

  • FinTech startups poised to break

  • Banks, VCs, and corporate venture groups support with capital and guidance

  • Industry specialists provide advice and connections

  • Excellent contacts spanning Silicon Valley, London, and Northeastern US: Boston, New York City, Washington DC

 
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ABOUT MELISSA CRAIG

I bring major components of the FinTech Ecosystem together.

Companies and banks get financial technology and services that deliver transformational efficiency gains.

Founders and operators can focus on the business because I take responsibility for a lot of corporate functions.

Private capital investors (PE/VC) get an Operating Partner who works well with portfolio companies.  I’m also knowledgeable about industry-leading portfolio management and reporting tools.

For the FinTech Ecosystem, I bring bankers and FinTech startups together in environments conducive to learning and pilots – accelerators; regional gatherings.

I’m a company builder and value creator.  My insights come from overseeing corporate operations as founder, investor, and CXO in several technology startups and turnarounds.

BS Accounting and Corporate Finance, and MS in Accountancy; special training in turnaround management.  Relentless about revenue and profit.  Not just a finance and accounting person.  I know what needs to be done and how to do it. Special focus on group dynamics and engagement.

Strong communications skills.  A high degree of attention to detail.  High level of personal integrity.

 

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